Leveraging Social Media As A Medical Professional
Want CE credit and access to this content? Join the Pinnacle Continuing Education Membership to gain access to exclusive digital content including webinars, live events, book clubs, and more. Earn CE credit while consuming content you enjoy from creators you already love.
Learn At Pinnacle founders, Dr. Natalie Crawford, Dr. Pamela Mehta, and Dr. Rupa Wong, discuss how social media has presented unique opportunities for their medical practices, including building patient loyalty, gaining leadership roles, and diversifying their careers. They share insights on managing the time commitment of social media, balancing it with clinical work, and the importance of delegating tasks to virtual assistants. They also emphasize the need to prioritize platforms based on current goals, overcome perfectionism in content creation, and learn from mistakes when negotiating for intellectual property rights. By sharing their social media journeys, the founders inspire you to embrace the power of digital platforms to elevate your medical careers and impact.
Learn More About Dr. Natalie Crawford, Dr. Pamela Mehta, and Dr. Rupa Wong
Natalie Crawford, MD is co-founder of Fora Fertility, a boutique fertility practice in Austin, Texas and is board certified in both Obstetrics and Gynecology and Reproductive Endocrinology and Infertility. Dr. Crawford is a digital health educator on fertility and reproductive health on Instagram/TikTok @nataliecrawfordmd, twitter @ncrawfordmd, and You Tube “Natalie Crawford, MD,” and she is the host of the popular podcast “As a Woman: Fertility, Hormones and Beyond” with over 4 million downloads.
Pamela Mehta, MD is a board certified orthopaedic surgeon who has been in practice for over 13 years and started her own solo concierge private practice called Resilience Orthopaedics in 2016. She focuses on surgery of the shoulders, knees, hips and hands and has a passion for getting her patients back to their active lifestyles. She shares her life as a practice owner and mom to 3 on her social media platforms @dr.pamelamehta.
Rupa Wong, MD is a wife, mom to 3 kids, entrepreneur, and the Managing Partner of Honolulu Eye Clinic, a 4 doctor practice, for the past 16 years. In addition to building a successful practice on Oahu (she's been featured as a Best Doctor since 2010 and was even featured on the cover of Honolulu magazine). Dr. Wong is active on Instagram, her blog and YouTube channel where she discusses practice management, harmonizing work and life, as well as the gaps in business knowledge that medical school does not address.
