Leveraging Your Social Media Following To Create A Thriving Community

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Dr. Karen Tang, a top reproductive health expert, is transforming how clinicians use social media to connect and educate. In just a few years, she went from having no online presence to building a large following through platforms like TikTok and Instagram. Dr. Tang highlights the power of authenticity, consistency, and short-form videos in growing an engaged community. She also shares insights on navigating challenges like censorship and aligning with trusted brands. For Dr. Tang, social media is not just about visibility—it’s a tool for education, career growth, and building meaningful connections.

Learn more about Dr. Karen Tang
Karen Tang, MD, MPH is a board-certified gynecologist and minimally invasive gynecologic surgeon who is an internationally recognized leader in reproductive health. She received her undergraduate degree from the University of Chicago, and her medical degree and masters in public health from Columbia University. She trained in obstetrics and gynecology at Beth Israel Deaconess Medical Center / Harvard Medical School, and completed her fellowship in minimally invasive gynecologic surgery at Legacy Health in Portland, OR. She has taught medical students and residents at Harvard, University of Miami, University of Pennsylvania, and Main Line Health. As @KarenTangMD on TikTok, Instagram, and YouTube, she reaches millions of viewers each month with her educational videos that explain gynecologic health, pelvic pain, and reproductive rights in an entertaining and easily understandable way. Dr. Tang has been featured in The Washington Post, Self Magazine, Glamour, Philadelphia Magazine, the Huffington Post, NBC.com, and NPR, among others.