Patient Advocacy and Innovation: Rethinking the Future of Healthcare

 Cindy Eckert, self-made entrepreneur and advocate for women’s health in the pharmaceutical industry, provides an insightful look into the complexities of bringing innovative therapies to market. She explores the intricate FDA drug approval process, the challenges of navigating insurance and market access, and the critical role of advocacy in healthcare. Cindy compares U.S. regulatory systems with those in other countries, highlighting the barriers innovators face worldwide. She offers practical, actionable strategies for healthcare professionals to advocate for patients, support innovation, and influence systemic change. Her discussion emphasizes the importance of empowering patients and taking an active role in shaping the healthcare landscape.

Learn more about Cindy Eckert
Cindy Eckert (@cindypinkceo) is a billion-dollar dealmaker, self-made entrepreneur, and tireless force of nature if you're asking Fortune Magazine. Before forming The Pink Ceiling (affectionately known as the Pinkbuator) to fund and foster female-led disruption in healthcare, Cindy built two pharmaceutical companies from scratch. Notably, she created a new category of sexual wellness for women by taking on the FDA and winning the approval of the first and only pill for women's libido. After selling that company for $1B, she successfully fought to get the drug back and launch it on her own terms. Cindy has made waves and created mission-driven companies that deliver big. Her results have become a widely covered business success story featured in major media outlets. She is most proud of helping others take command. The profoundly positive impact those companies have made in people’s lives is what keeps her coming back for more.