Fundamentals of SEO for Healthcare Providers and Practices
Want CE credit? Join the Pinnacle Continuing Education Membership to gain access to exclusive digital content including webinars, live events, book clubs, and more. Earn CE credit while consuming content you enjoy from creators you already love.
Jesse Fiest, a healthcare marketing professional, talks about the fundamentals of SEO for healthcare providers and practices. She discusses the importance of effective marketing strategies for clinicians and the role of SEO in increasing new patient visits and conversion to treatment. Jesse emphasizes the significance of optimizing Google My Business profiles and developing a review request strategy. Jesse encourages clinicians to take ownership of their reputation and highlights the value of long-term, slow growth approaches to marketing.
Takeaways
Optimizing Google My Business profiles and developing a review request strategy are essential for healthcare providers to increase new patient visits and conversion to treatment.
Prioritizing content optimization based on what patients are searching for is more effective than focusing on social media, especially for essential healthcare providers.
Clinicians should take ownership of their reputation and invest in their Google My Business profile, as it is the most impactful starting point for earning new patient visits.
A slow growth approach and a realistic, long-term strategy are recommended for healthcare marketing, rather than relying solely on paid advertising.
Clinicians should focus on optimizing content around early symptoms and conditions that patients are searching for, rather than niche topics with low search volume.
Want CE credit for listening?
Join our exclusive Education Membership—your go-to space for actionable strategies and insights from creators you know and trust. This membership is designed to help you thrive personally and professionally as a woman in medicine - all while earning CE credit.
Join the MembershipLearn more about Jesse Fiest
Jesse Fiest is a healthcare marketing professional with over a decade of experience in reproductive healthcare and family building. She discovered her passion for SEO and digital marketing while recruiting gestational carriers and now serves as the Director of Product and Physician Marketing at Kindbody, leading a team focused on referrals, reputation management, and content optimization.
An active RESOLVE volunteer, Jesse has leveraged her proximity to Washington, DC, to support federal legislative change, co-chairing Federal Advocacy Day in 2020 and 2021 to achieve record participation. She is a trusted expert in reputational SEO, helping healthcare providers strengthen their online presence. With a background in cultural anthropology and law, she excels in navigating regulated markets and enjoys learning from her colleagues, exploring generative AI, and embracing Midwestern friendliness. Jesse and her husband coach their 7-year-old daughter's soccer team.
